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Wednesday, November 19, 2025

Yi Jia Kopitiam “Sabah’s Timeless Flavours Bringing You Home”




Yi Jia Kopitiam
“Sabah’s Timeless Flavours Bringing You Home”
“沙巴美食传承,回家的美好”

Who Are We? — Our Unique Selling Points (USP)

Yi Jia Kopitiam is a proudly homegrown Sabah brand dedicated to preserving the taste of tradition. For almost three decades, our family recipe has been passed down with care, creating flavours that feel familiar, comforting, and truly Sabah.



• We serve authentic heritage dishes crafted through years of refinement, ensuring every bowl carries the same warmth and quality Sabahans know and love.
• Honoured as the Borneo Role Model Enterprise Award 2024 winner, we continue to grow with integrity, consistency, and community at heart.
• We offer a fully ready-to-operate F&B brand, making it ideal for newcomers to the industry. Partners receive complete shop setup, operational SOPs, professional training, and trusted ingredient supply. This support system makes licensing or joint venture opportunities smooth, reliable, and scalable.
• More than a business, our mission is to safeguard Sabah’s culinary heritage while empowering aspiring entrepreneurs to build long-term, sustainable food ventures under a brand with proven success.

Our Branches

From one humble location to a growing network, we have proudly expanded to five branches across Kota Kinabalu, each serving the same signature taste and quality:

• Lido Plaza (HQ) — The heart of our operations and home of our original flavours.
• Wisma Merdeka — Conveniently located for city-goers and shoppers.
• BSA Kolombong — Serving growing communities with quick, hearty meals.
• Gaya Street — A vibrant spot for tourists and locals to enjoy classic Sabah comfort food.
• Uptown Penampang — A lively neighbourhood favourite, perfect for family and friends.

What Signature Dishes We Serve

At Yi Jia Kopitiam, every dish is prepared to evoke a sense of home — bold flavours, generous portions, and recipes rooted in tradition. Our most loved selections include:

• Ngiu Chap Curry Laksa — BEST SELLER
A rich fusion of Sabah-style beef noodles and creamy curry laksa, loved by locals and first-time visitors alike.

• Ngiu Chap (Sabah Beef Noodles)
A timeless favourite featuring tender beef cuts simmered in aromatic broth.

• Curry Laksa
Fragrant, creamy, and deeply satisfying — a comforting classic for any day.



• Tom Yam
Spicy, tangy, and refreshing, inspired by Southeast Asian flavours with a Sabah twist.

• Claypot Yee Mee
Warm, smoky, and flavourful, served bubbling hot in a traditional claypot.


• Salted Vege Tomato Fish Noodles
A light yet flavourful broth that balances tangy tomatoes and preserved vegetables with fresh fish slices.

• Chicken Chop Noodles
Crispy chicken chop paired with springy noodles — a crowd favourite for all ages.

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