Nestlé Professional Ignites Creativity and Collaboration at the 25th Sabah Hospitality Fiesta

Nestle Team group photo with DATUK JOSIE LAI, PERMANENT SECRETARY • MINISTRY OF TOURISM, CULTURAL AND ENVIRONMENT SABAH.

Head of Nestle Professional MYSG - Yit Woon Lai

National Sales Manager - Alex Wong

Beverage Business Manager - Therrie Ng

Starbucks Business Development Manager - Erica Tan

Food Business Manager - Tazeen Shehryar

National Channel Development Manager - Tan Tian Loong

The 25th Sabah Hospitality Fiesta (SHF) opens its doors at the Sabah International Convention Centre (SICC), commemorating a remarkable quarter century of growth, innovation, and excellence within Malaysia’s hospitality industry. This milestone edition promises to be the most dynamic and impactful yet, presenting 25 diverse competition categories together with the inaugural Sabah Hospitality Expo (SOHEX 2025), a premier regional showcase featuring cutting-edge food and beverage solutions, services, and technologies from across the region.

Since its inception, SHF has expanded from strength to strength, establishing itself as an essential platform for nurturing emerging talent and elevating professional standards. Over the years, it has welcomed thousands of culinary professionals, apprentices, baristas, and hoteliers, creating a vibrant environment that encourages creativity, knowledge exchange, and advancement across the hospitality ecosystem. The Fiesta continues to champion excellence, fostering collaboration that strengthens Sabah’s position within Malaysia’s fast-evolving hospitality scene.

As the Main Sponsor of this historic edition, Nestlé Professional proudly reaffirms its long-standing commitment to empowering hospitality talent and shaping the future of food and beverage excellence. At the Nestlé Professional Exclusive Booth, visitors will explore a comprehensive portfolio of innovative beverage and culinary solutions, including MILO®, NESCAFÉ®, We Proudly Serve Starbucks®, KITKAT® Chocolate Drink, SJORA®, NESTEA®, LEMONADE, MAGGI® Professional Culinary Solutions, KITKAT® Confectionery, and OEM offerings. These strategic product pillars are crafted to inspire chefs, baristas, and operators while enhancing creativity, consistency, and operational performance within modern hotel kitchens and foodservice establishments.

Nestlé Professional’s involvement extends well beyond a product showcase. Through specially conceptualized food and beverage creations, interactive demonstrations, and experiential engagements, the brand aims to spark innovation while building meaningful connections with hospitality stakeholders. This collaborative approach is designed to create new opportunities, strengthen industry partnerships, and support the continued development of Sabah’s vibrant hospitality sector.