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Monday, April 21, 2014

KKFBBF Sabah’s love affair with food continues!

KOTA KINABALU FOOD & BAKERY BAKE FIESTA 2014

Sabah’s love affair with food continues!

April is truly a month for celebration - as food lovers and bakery aficionados can now indulge in even more sumptuous delights at the upcoming Kota Kinabalu Food & Bakery Bake Fiesta (KKFBBF) held on 26-27 April 2014 at Suria Sabah Shopping Complex, Ground Floor, Atrium.

KK city is known as a laidback, friendly city and is home to a kaleidoscope of mixed races of Sabah natives, Chinese, Bruneian, Indian, Japanese, Korean and Western folk as well. This cultural mix is the result of our city’s history and community from the time it was known as Jesselton – until it became Kota Kinabalu when Malaysia was formed in 1963.

Before 1880s, there was not a variety of food in Sabah. Natives would walk along the Salt Trails from the hilly areas of the Crocker Range to the coastline to barter jungle resources for salted fish and other produce. However, the first bakery shop opened near Gaya Street (along Jalan Pantai block) in the early 1900s and since then, people of KK have grown to love bakery as part and parcel of their everyday life.

As our city grew, so did its population. People from different backgrounds and origins who travelled to KK and fell in love with our city life here, brought along their own staple foods, which can now be enjoyed by everyone. Therefore the kind of food featured in KKFBBF 2014 is in fact, a showcase of the variety of delicious food now available in KK and we are proud to have been able to bring them all together in this event.

Our food station layout for KKFBBF 2014 is attached with this press release.
There will be eight (8) categories of food and bakery-related aspects featured during KKFBBF 2014:

1)                 Restaurants
2)                 Cafes
3)                 Bakery
4)                 Food & Beverage (F&B) franchises
5)                 Food Academy
6)                 F&B Producer/Supplier
7)                 Consumer/Household Products
8)                 Food Kiosk


Cafe              Restaurant                     Bakery                 Academy
Café De Vie     A’Roma Ristorante            1Bakery                Ascot Academy
Huge Café       Bintulu Korean Restaurant
Lucky Bean      CHUBs Grill                      Franchise F&B       F&B Producer
Sailors Café     Open Kitchen                    Smoothies            K2
The Teahouse  The GLASS Grill & Bar         Lao Po Dou Hua
Yu Café           The One Restro Bar           Arisan Fried Chicken
QQ Café          Prime Grill
                      Peak Market

Consumer Products/Brand                  Food Kiosk
Ayam Brand                                    Creative Impian Enterprise (Rainbow)
Fonterra Brands (M) Sdn Bhd             Birdies Cookies
Kitchen Shop (Household Products)    Kim’s Market
INDOCAFE                                      Kak Tai Products
Majulah Koko Tawau Sdn Bhd            Hi-Rees
TheCups                                         North Island (Sandwich)
Wealth Food Enterprise                     Sweet Treats
Winecellars                                     Kybie Frozen Food
City Grocer (Shop & Save Sdn Bhd)     Angie Cake Art
Hari-Hari                                         Mine's Niaga Food Industries
(TAKAHARI Marketing Sdn Bhd)          Dazzling Partylicious
Glory International Holdings Sdn Bh    
(Chef International)

Apart from the amazing array of culinary and bakery delights offered, there will be numerous exciting activities during KKFBBF 2014 including a ‘Pizza acrobatic performance’ introduced by Fonterra brands (M) Sdn. Bhd., a Candy Grab Games, a ‘Guess the Weight of The Cake’ contest, a virtual Sushi making challenge, as well as a Cupcake & Cake Deco competition. These activities will be held during the two-day event – with attractive prizes to be won by the lucky winners.

A live cooking demonstration using Thermomix – noted as ‘the world’s smartest cookware system’ will be one of the highlights of KKFBBF 2014. Ascot Academy KK Food & Bakery Bake Fiesta Official Academy will also be doing a culinary presentation to showcase their student’s spectacular culinary skills - and visitors to KKFBBF 2014 will also have the opportunity to learn DIY fondant art sponsored by Angie Cake Art.

School kids will also have a chance to take part in a Drawing & Colouring competition organized by GlobalArt (Damai) in conjunction with KKFBBF 2014. Let their creativity shine as they pit their drawing skills, ideas and colouring talents to win special prizes proudly sponsored by The Cups.

Are you an expert at taking selfies? Take part in the ‘Easy Chef’ Selfie Contest sponsored by Glory International Holdings Sdn. Bhd. As the supplier for chef international apparels, they will be giving away attractive prizes to the Winner voted the Most Creative in their selfie photo. It’s that simple!

All walk-in visitors to KKFBBF 2014 will have a chance to enjoy the innovation and nutritional goodness of ‘3-second fresh lemonade’ during the Thermomix cooking demo as well as to try free samples of tasty food and pastries offered daily during the event. Visitors will also be entitled to register free for the Lucky Draw contest and are eligible to redeem one bottle of drinking water each from K2, on a first-come-first-serve basis.

For those planning to indulge their taste buds at the upcoming KKFBBF 2014, they are also encouraged to visit each participating food stall - as each food stall will also be having their own food promotion activity and contests happening at their respective booths.  

KKFBBF 2014 is a happy celebration of KK lifestyle, good cuisine and bakery – just the way that KK city folks like it. Enjoy good food, enjoy Life!  

We hope that Sabahans, fellow Malaysians, our guests from other countries will all come and join us to savor the delectable array of dishes, cakes, pastries and other food items that will be featured at the food stations, prepared by 39 of Kota Kinabalu’s best food outlets and suppliers. Entrance is Free and we warmly welcome the public to bring their families for an enjoyable family weekend experience.

KKFBBF 2014 is organized by Eleventh Avenue Marketing and co-organized by KK Food Events Dot Com together with Seedcreation.com. We proudly supported by The Glass Restaurant @ Suria Sabah Shopping Complex, as the press conference venue sponsor with 1Bakery as our event co-sponsor.

K2 is the Official Drinking Water for KKFBBF 2014, together with INDOCAFE, Ayam Brand and TheCups as event product sponsors and we are also proud to be supported by the prestigious Ascot Academy for this inaugural event in Kota Kinabalu. 

We would also like to thank the local media for their support and for highlighting this event. Good things are meant to be shared – and thus we hope that you too, will also come to try the food during the event and share our celebration of food and cuisine.
Last but not least, we would like to express our sincere appreciation and thank you to all our amazing sponsors and wonderful participants for their participation in KKFBBF 2014. Thank you so much for being part of this event and we hope that we will see your participation again in the near future.




Picture caption:
From Left to right.
Mr Vincent Wang (Director) of SeedCreation.com Chef Jitt (The GLASS Grill & Bar Executive Chef) Mr Alfred Allen Ginsos (Eleventh Avenue Marketing Executive Director,Organizer of KKFBBF and creator of KK Food Events Dot Com) Middle Mr Razak Engoh (Ascot Academy CEO) Chef Jai (Ascot Academy Head Of Culinary Chef) Ms Rose and lastly Mr Kelnid Yong. (KKFBBF Crew)