PARTYGOERS HAD ‘MARCH MORE FUN’ AT THE GUINNESS ST PATRICK’S 2014 CELEBRATION IN KOTA KINABALU!

Kota Kinabalu, 14 March 2014 – Partygoers in Kota Kinabalu reveled in St Patrick’s festivities hosted by the World’s favourite black brew GUINNESS®. True to the theme of ‘March More Fun’, the celebration of all things green had Guinness fans come together to raise a pint in selected outlets across Sabah.

The countdown to the official St Patrick’s Day was truly a spectacular one as Guinness had a roving party in different popular drinkeries around the city including those in the KK Waterfront, Warisan Square, Metro Town and KK Times Square.

At Shamrock KK Waterfront

Participating outlets include Cock & Bull Bistro, Shamrock Irish Pub, Novus Karaoke, BarTzar, Oyster Bar, Hot Rod, Bull Dog, Jarrod & Rawlins, and Mr. Ho’s Fine Foods.

During the roving parties, guests were able to participate in various activities as the crowd enjoyed the ambience and delicious food and GUINNESS® on offer, the talented performers enthralled the enthusiastic crowds with something to suit all tastes.

Everyone seemed to be happy to turn ‘Irish for the day’ with cheers of ‘Slainte’ ringing out every so often as visitors applauded the performers. The spirit of camaraderie, accompanied by GUINNESS® turned out to be everything it promised to be – great fun with barrels of laughter.

More than 50,000 partygoers and Guinness fans came together to celebrate the festivities in over 70 Guinness St Paddy’s parties throughout Peninsula and East Malaysia. On top of that, more than 1000 GUINNESS® pubs and entertainment outlets nationwide pulled out series of attractive promotions for their consumers. Party-goers were treated to a myriad of St. Patrick’s themed entertainment at participating outlets all month long, and couldn’t get enough of the specially designed GUINNESS® St Paddy’s Pillows that came free with every 6 half pint, 4 full pint or a bucket of GUINNESS® Stout purchased.

With all the cheers around, GUINNESS® once again reaffirmed its position as THE brand that hosts the most iconic St Patrick’s celebration each year. For more information on upcoming events and festivities brought to you by the world’s iconic black brew GUINNESS®, connect with us on www.facebook.com/guinnessmalaysia. 

­­For media enquiries, please contact:

John Paul

Email: john.paul@g2.com

Mobile: 012-374 1772

Sharmila Ramanath

Email: Sharmila.ramanath@g2.com

Mobile: 012- 382 7315

About GUINNESS®

First brewed in 1759, GUINNESS®, the world’s favourite stout has a rich and enduring heritage. Having been in South East Asia for more than 100 years, this iconic black brew is today brewed in 51 countries and sold in 151 countries. GUINNESS® has over 85% share of the stout market in Malaysia.

About GUINNESS® Anchor Berhad (GAB)

GAB with its portfolio of iconic, international brands, is the leading brewer in Malaysia. GAB brews, markets and distributes:

 • Asia’s fastest growing beer TIGER;

• The world’s No 1 stout GUINNESS;

• The world’s No 1 international premium beer HEINEKEN;

• The all-time local favourite ANCHOR SMOOTH and its strong beer variant ANCHOR STRONG;

• The premium Irish ale KILKENNY;

• The real Shandy ANGLIA;

GAB also produces the wholesome, premium quality non-alcoholic MALTA. GAB’s brand portfolio also includes the UK’s bestselling cider STRONGBOW and the no.1 German wheat beer PAULANER.

Listed on the Main Market of Bursa Malaysia, GAB’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is a joint venture company whose ultimate owners are Diageo PLC, a company incorporated in England and Wales, and Asia Pacific Breweries Ltd, a company incorporated in Singapore, which in turn is also subsidiary of Heineken NV. Guinness Anchor Marketing Sdn Bhd is a 100% owned subsidiary of GAB.