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Wednesday, November 19, 2025
The Aris Suites - Officially open for pre-launch viewings.
Yi Jia Kopitiam “Sabah’s Timeless Flavours Bringing You Home”
Celebrating 25 Years of Hospitality Excellence at the Sabah Hospitality Fiesta 2025
Sunday, November 16, 2025
MATA:DOR Opens Its Doors — And You’re Invited to Enjoy Exclusive Member Benefits!
FALALA – A Christmas Concert by Sing & Swing
Mini Recitals for Kids by Legato Music (13 Dec, Level 1): Saturday, November 15, 2025
Celebrating the 1st Anniversary of Our Listing on Bursa Malaysia’s Main Market!
Friday, November 14, 2025
Introducing Newest Tenant: EverYours Dental Clinic at the Commercial Annexe
Sabah Wellness Expo 2026 - Now Open For Participation
Quiet Mastery by Adjunct Professor Jessie Jong Chung Jin, A.S.D.K
In Malaysia’s rental landscape, where opinions can be loud and assumptions are often made quickly, Adjunct Professor Jessie Jong, ASDK has always taken a different approach. Her investment journey has never been driven by noise or trends but by careful observation and steady discipline. She realised at a young age that building stable passive income would eventually allow her to focus on the initiatives that aligned with her deeper purpose. That early insight became the foundation of how she approached property investment from the very beginning. Her understanding of Malaysia’s rental market grew from years of hands-on involvement, studying tenant behaviour, adapting to shifting conditions, and making the thoughtful decisions that protect long-term value.
Her research offers more than theoretical observations. It reflects the genuine texture of rental management today, including how tenant expectations have changed, how digital habits are influencing renting behaviour, and why preventive care has become a defining part of responsible investment. These themes come from lived experience rather than distant analysis.
The study highlights a market that is
gradually maturing. Renting a home is no longer a simple exchange. Tenants have
become more discerning, market cycles influence decisions more sharply, and the
emotional weight attached to a living space is stronger than many investors
acknowledge. Those who treat rental management as a consistent and thoughtful
practice, rather than a passive form of income, are the ones who remain steady
over time.
Jessie’s writing reflects the same
calm and grounded perspective she brings to her work. She avoids exaggeration
and keeps her analysis clear and practical. Instead of offering dramatic
conclusions, she provides a Malaysian viewpoint shaped by genuine experience.
Her work recognises the responsibilities of both landlords and tenants and
shows how clarity, communication, and consistency form the foundation of a
healthy rental relationship.
Her publication arrives at an
important moment. Conversations about strengthening Malaysia’s rental
governance have become more common, and the sector is slowly recognising the
need for clearer expectations and more professional practices. In this context,
research informed by real experience holds particular value.
What makes this contribution
distinctive is the intention behind it. Jessie did not publish for recognition.
She published because the patterns she encountered over the years deserved to
be organised and shared. Many private landlords face similar challenges without
a structured point of reference, and her study offers exactly that. It is a way
of transforming personal experience into knowledge that benefits others.
By bringing her investment background
into the academic space, Jessie creates a bridge that many speak about but few
truly build. The result is a piece of work that feels composed, sincere, and
quietly authoritative. It is grounded in real situations yet presented with a
clarity that invites understanding.
Her perspective carries a quiet
confidence shaped by experience and expressed with deliberate clarity.
Published in the Malaysian Journal
of Social Sciences and Humanities (MJSSH)
Vol. 10
No. 10 (2025), 31 October 2025
Article link: https://www.msocialsciences.com/index.php/mjssh/issue/view/90
Lucky Go E-Hailing App Officially Launched
Lucky Go, a proudly 100% Sabahan-developed e-hailing application, has been officially launched — marking a significant milestone as the first Sabahan e-hailing platform created to serve, support, and contribute back to the local community.
This launch represents a new chapter in Sabah’s digital mobility landscape, empowering both drivers and passengers with a reliable homegrown solution.
With the tagline “Make Travel Simple | Safe | Affordable,” Lucky Go is dedicated to delivering a seamless, secure, and budget-friendly travel experience for everyone across Sabah, ensuring convenience and trust in every ride.
Wednesday, November 12, 2025
The YONO SuperApp — “You Only Need One”
This innovative platform marks a new chapter in Sabah’s digital transformation journey, introducing a comprehensive and interconnected ecosystem designed to make financial and lifestyle services accessible to everyone, anytime and anywhere.
The YONO SuperApp goes beyond traditional finance. It redefines convenience, inclusivity, and connectivity by offering an all-in-one digital ecosystem that integrates financial solutions with everyday lifestyle needs. From fishermen and farmers to entrepreneurs, professionals, and students, people from all walks of life can now enjoy the simplicity and efficiency of a single digital platform.
Through YONO, users can easily apply for loans, manage insurance, explore investment opportunities, and even prepare a will, all with just a few taps. Beyond finance, the app features YonoPay, an integrated e-wallet that enables safe and seamless cashless transactions — empowering users to spend, save, and grow smarter.
More than just an app, YONO embodies Sabah Credit Corporation’s vision of embracing the digital era while fostering financial inclusion, innovation, and economic empowerment. It reflects SCC’s continued commitment to ensuring the well-being of the people of Sabah and supporting the state’s progress towards a sustainable, technology-driven future.
Sanctioned by: State Government of Sabah
Powered by: Sabah Credit Corporation (SCC)
Empowering Financial Freedom
“A New Era of Convenience.”
How to Join TSFF as an F&B Merchant
Be part of The Signature Food Fest (TSFF) — Sabah’s most anticipated culinary showcase that celebrates creativity, flavour, and local food excellence. Joining as an F&B Merchant not only connects your brand to thousands of food lovers but also gives you access to exclusive marketing opportunities through TSFF’s digital and on-ground campaigns.
Follow these simple steps to get started:
1. Sign Up as a YONO Merchant
Begin your journey by filling out the YONO Merchant Sign-Up Form to register your business as a YONO merchant.
Once completed, proceed to the TSFF Online Form to officially confirm your participation in this exciting food campaign.
2. Submit Required Documents
Prepare and submit all necessary supporting documents as requested in the YONO Merchant sign-up process. These documents help verify your business information and ensure a smooth onboarding experience.
3. Complete Your Application
Make sure all forms and documents are properly filled and submitted.
Once received, our onboarding process usually takes 3–5 business days to review and approve your participation. You’ll be notified once your application is successfully completed.
4. Receive Your Welcome Kit & QR Code
After successful onboarding, you’ll receive your Welcome Kit and YONO QR Code, specially prepared for your outlet.
These materials will be delivered directly to you and will help you begin engaging customers through the TSFF campaign promotions.






























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