Upper Palace Dining Group Sabah Welcomes the Festive Season with a Chinese New Year KOL Media Gathering

 

Upper Palace Dining Group Sabah Welcomes the Festive Season with a Chinese New Year KOL Media Gathering

KOTA KINABALU – The festive spirit arrived in full colour and flavour as Upper Palace Dining Group Sabah hosted its 2026 Chinese New Year KOL Media Gathering on 6 February 2026 at the elegant E-West Restaurant Banquet Hall. The exclusive luncheon brought together members of the media, key opinion leaders, and influencers in a warm celebration of tradition, connection, and culinary excellence.

Upper Palace Dining Group Sabah…

The gathering was officiated by General Manager Mr. Andy Yip alongside the Sabah F&B team and invited guests. The highlight of the afternoon began with the lively Yee Sang toss, a symbolic ritual representing prosperity, unity, and good fortune, setting an auspicious tone for the year ahead.

Upper Palace Dining Group Sabah…

A Celebration Rooted in Tradition

Chinese New Year remains one of the most meaningful celebrations across Asia, centred around reunion, gratitude, and renewal. The reunion dinner, often considered the most important meal of the year, carries deep symbolism in every dish.

Fish signifies abundance, chicken represents family unity, and sweet desserts express hopes for harmony and happiness. At the gathering, guests experienced this rich cultural storytelling through a thoughtfully curated festive menu.

Upper Palace Dining Group Sabah…

Festive Menus Inspired by Prosperity and Harmony

During the event, Upper Palace Dining Group Sabah introduced its Chinese New Year 2026 set menus, created to celebrate the Year of the Horse with themes of prosperity, longevity, and abundance. These special menus are available from 15 January to 3 March 2026, making them ideal for reunion dinners, corporate gatherings, and festive celebrations of all sizes.

Upper Palace Dining Group Sabah…

Participating outlets include:

E-West Restaurant

Cherry Restaurant

5th Avenue Bistro & Café

Tasty Wok at Venition

Upper Palace Dining Group Sabah…

Guests can look forward to highlights such as:

Four Seasons Combination Platter

Nourishing soups including Braised Bamboo Pith with Fish Maw

Signature roasted meats symbolising togetherness

Premium seafood selections including tiger prawns, grouper, and abalone

Refreshing traditional desserts to conclude the meal on a sweet note

Upper Palace Dining Group Sabah…

Each dish is prepared using premium ingredients and time-honoured culinary techniques, blending heritage with refinement on every plate.

Upper Palace Dining Group Sabah…

Festive Activities and Exciting Rewards

Beyond the dining experience, guests were also introduced to festive campaigns designed to bring families and friends together. Diners at participating restaurants may take part in:

A Lucky Draw with prizes including festive set menus

Grand Lucky Draw Winner of RM1000 Cash sponsor by ZUBA

 Lucky Draw Winner 

The Happy Family Photo Contest, offering opportunities to win vouchers and dining experiences

Upper Palace Dining Group Sabah…

These initiatives reflect the group’s commitment to creating not just meals, but memorable celebrations that linger long after the last course is served.

A Meaningful Gathering of Community and Celebration

The 2026 Chinese New Year KOL Media Gathering was more than a festive luncheon. It was a celebration of community, culture, and the joy of coming together, values that remain at the heart of Chinese New Year traditions.

As lanterns glow and the aroma of festive dishes fills the air, Upper Palace Dining Group Sabah continues to craft experiences that bring people closer, one reunion table at a time.