KOTA
KINABALU FOOD & BAKERY BAKE FIESTA 2014
Sabah’s love affair with food continues!
April is truly a month for celebration - as food
lovers and bakery aficionados can now indulge in even more sumptuous delights
at the upcoming Kota Kinabalu Food & Bakery Bake Fiesta (KKFBBF) held on 26-27
April 2014 at Suria Sabah Shopping Complex, Ground Floor, Atrium.
KK city is known as a laidback, friendly city and is
home to a kaleidoscope of mixed races of Sabah natives, Chinese, Bruneian,
Indian, Japanese, Korean and Western folk as well. This cultural mix is the
result of our city’s history and community from the time it was known as
Jesselton – until it became Kota Kinabalu when Malaysia was formed in 1963.
Before 1880s, there was not a variety of food in
Sabah. Natives would walk along the Salt Trails from the hilly areas of the
Crocker Range to the coastline to barter jungle resources for salted fish and
other produce. However, the first bakery shop opened near Gaya Street (along
Jalan Pantai block) in the early 1900s and since then, people of KK have grown
to love bakery as part and parcel of their everyday life.
As our city grew, so did its population. People from
different backgrounds and origins who travelled to KK and fell in love with our
city life here, brought along their own staple foods, which can now be enjoyed
by everyone. Therefore the kind of food featured in KKFBBF 2014 is in fact, a
showcase of the variety of delicious food now available in KK and we are proud
to have been able to bring them all together in this event.
Our food station layout for KKFBBF 2014 is attached
with this press release.
There will be eight (8) categories of food and
bakery-related aspects featured during KKFBBF 2014:
1)
Restaurants
2)
Cafes
3)
Bakery
4)
Food & Beverage (F&B) franchises
5)
Food Academy
6)
F&B Producer/Supplier
7)
Consumer/Household Products
8)
Food Kiosk
Cafe Restaurant Bakery Academy
Café De Vie A’Roma
Ristorante 1Bakery Ascot Academy
Huge
Café Bintulu
Korean Restaurant
Lucky
Bean CHUBs
Grill Franchise F&B F&B Producer
Sailors
Café Open
Kitchen Smoothies K2
The
Teahouse The
GLASS Grill & Bar Lao
Po Dou Hua
Yu Café The
One Restro Bar Arisan
Fried Chicken
QQ Café Prime
Grill
Peak Market
Consumer Products/Brand Food Kiosk
Ayam
Brand Creative
Impian Enterprise (Rainbow)
Fonterra
Brands (M) Sdn Bhd Birdies
Cookies
Kitchen
Shop (Household Products) Kim’s
Market
INDOCAFE Kak
Tai Products
Majulah
Koko Tawau Sdn Bhd Hi-Rees
TheCups North
Island (Sandwich)
Wealth
Food Enterprise Sweet
Treats
Winecellars Kybie
Frozen Food
City
Grocer (Shop & Save Sdn Bhd) Angie
Cake Art
Hari-Hari Mine's Niaga Food Industries
(TAKAHARI Marketing Sdn Bhd) Dazzling Partylicious
Glory
International Holdings Sdn Bh
(Chef
International)
Apart from the amazing array of culinary and bakery
delights offered, there will be numerous exciting activities during KKFBBF 2014
including a ‘Pizza acrobatic performance’ introduced by Fonterra brands (M)
Sdn. Bhd., a Candy Grab Games, a ‘Guess the Weight of The Cake’ contest, a virtual
Sushi making challenge, as well as a Cupcake & Cake Deco competition. These
activities will be held during the two-day event – with attractive prizes to be
won by the lucky winners.
A live cooking demonstration using Thermomix – noted
as ‘the world’s smartest cookware system’ will be one of the highlights of
KKFBBF 2014. Ascot Academy KK Food & Bakery Bake Fiesta Official Academy will
also be doing a culinary presentation to showcase their student’s spectacular culinary
skills - and visitors to KKFBBF 2014 will also have the opportunity to learn
DIY fondant art sponsored by Angie Cake Art.
School kids will also have a chance to take part in a
Drawing & Colouring competition organized by GlobalArt (Damai) in
conjunction with KKFBBF 2014. Let their creativity shine as they pit their
drawing skills, ideas and colouring talents to win special prizes
proudly sponsored by The Cups.
Are you an expert at taking selfies? Take part in the
‘Easy Chef’ Selfie Contest sponsored by Glory International Holdings Sdn. Bhd.
As the supplier for chef international apparels, they will be giving away
attractive prizes to the Winner voted the Most Creative in their selfie photo. It’s
that simple!
All walk-in visitors to KKFBBF 2014 will have a chance
to enjoy the innovation and nutritional goodness of ‘3-second fresh lemonade’ during
the Thermomix cooking demo as well as to try free samples of tasty food and
pastries offered daily during the event. Visitors will also be entitled to
register free for the Lucky Draw contest and are eligible to redeem one bottle
of drinking water each from K2, on a first-come-first-serve basis.
For those planning to indulge their taste buds at the
upcoming KKFBBF 2014, they are also encouraged to visit each participating food
stall - as each food stall will also be having their own food promotion
activity and contests happening at their respective booths.
KKFBBF 2014 is a happy celebration of KK lifestyle, good
cuisine and bakery – just the way that KK city folks like it. Enjoy good food,
enjoy Life!
We hope that Sabahans, fellow Malaysians, our guests
from other countries will all come and join us to savor the delectable array of
dishes, cakes, pastries and other food items that will be featured at the food
stations, prepared by 39 of Kota Kinabalu’s best food outlets and suppliers.
Entrance is Free and we warmly welcome the public to bring their families for
an enjoyable family weekend experience.
KKFBBF 2014 is organized by Eleventh Avenue Marketing and
co-organized by KK Food Events Dot Com together with Seedcreation.com. We
proudly supported by The Glass Restaurant @ Suria Sabah Shopping Complex, as
the press conference venue sponsor with 1Bakery as our event co-sponsor.
K2 is the Official Drinking Water for KKFBBF 2014, together
with INDOCAFE, Ayam Brand and TheCups as event product sponsors and we are also
proud to be supported by the prestigious Ascot Academy for this inaugural event
in Kota Kinabalu.
We would also like to thank the local media for their
support and for highlighting this event. Good things are meant to be shared –
and thus we hope that you too, will also come to try the food during the event
and share our celebration of food and cuisine.
Last but not least, we would like to express our
sincere appreciation and thank you to all our amazing sponsors and wonderful participants
for their participation in KKFBBF 2014. Thank you so much for being part of
this event and we hope that we will see your participation again in the near future.
 | |||
Picture caption:
From Left to right.
Mr Vincent Wang (Director) of SeedCreation.com Chef Jitt (The GLASS Grill & Bar Executive Chef) Mr Alfred Allen Ginsos (Eleventh Avenue Marketing Executive Director,Organizer of KKFBBF and creator of KK Food Events Dot Com) Middle Mr Razak Engoh (Ascot Academy CEO) Chef Jai (Ascot Academy Head Of Culinary Chef) Ms Rose and lastly Mr Kelnid Yong. (KKFBBF Crew)
