Kota Kinabalu, 18 February 2013 — 2013
has just started, but the third Kota Kinabalu Food Festival (KK Food Fest) is
already fast approaching! Scheduled to run from 1 to 30 April, this annual
event promises 30 days of great dining experiences, dozens of restaurants with
exciting festival menus, and a whole lot more.
KK Food Fest was organised to
showcase several of Kota Kinabalu's best and most well-loved restaurants, with
the interest of giving the local food and beverage industry even more of the
attention it deserves. The previous events made diners eager to eat out at
their favourite restaurants and try out new ones, but the third KK Food Fest
intends to be bigger and better in many ways.
The festival's concept is slightly
different from regular food exhibitions: instead of just a one-day event in a
single venue, it's a full-scale celebration of food that is held over 30 days
across all of the event's participating restaurants. A number of fringe events,
bookended by an opening bazaar and a closing cocktail, will serve as diversions
in between all the eating.
The 2-day opening bazaar will
introduce all of the festival's participating restaurants to the hungry public,
offering a chance to showcase fine food or sell products in a very visible
space. For the first time, KK Food Fest will also be co-hosting the 2-day Sabah
Food Industry Expo together Delicious Sabah Magazine in the same month.
KK Food Fest's finale will be a
closing cocktail, a by-invitation affair that will gather the participating
restaurants, suppliers, prime players in Kota Kinabalu's food and beverage
industry, and members of the media for a very fruitful night of casual
networking.
The Festival Magazine is the heart
of KK Food Fest, serving as a guide to the delectable dishes that will be
served up by the event's participating restaurants. Detailed information on
selecting and locating great food is made simple by this all-in-one reference,
which will also list each restaurant's specially designed Festival Menu.
Every restaurant that participates
in KK Food Fest will offer a Festival Menu, which may be a house favourite or a
brand new dish created especially for the duration of the event. Restaurants
are encouraged to make their featured Festival Menus interesting and
tantalising, since Kota Kinabalu's foodies are always happy to discover great
new eats and treats!
Also seeing a return are the Stamp
and Win Contest. A section of the Festival Magazine will be dedicated to the
contest, allowing its bearer to collect stamps from participating restaurants
and fringe events and stand a chance to win a variety of fantastic prizes.
Sabah may be known for gorgeous
beaches, lush rainforests, and one of Malaysia's most famous mountains, but
it's also home to a city of people who simply cannot resist the call of good
food. Loosen those belts and get your appetites ready. The Kota Kinabalu Food
Festival is back for a third serving, and it's bigger and better than ever!
Crowd during the KK Food Fest Opening Bazaar 2012 |
Chef
Maurizio demonstration Molecular Gastronomy during the KK Food Fest Opening
Bazaar 2012.
|
For media enquiries or additional
photos, please contact:
Victor Yong
Email : victor@maxxmedia.com.my
Tel : +6-088-719787
Fax : +6-088-728387
FB : www.facebook.com/KKFoodFest
Web : www.KKFoodFest.com